ericwoo_kr 
The Real Problem: You’re Making Product Decisions on Vibes The loudest customer in your Slack channel is not your average user. I’ve watched PMs — myself included, early on — spend an entire sprint building a feature because one enterprise account complained twice in the same week. That feature then sits at 2% adoption three … Read more
The Problem: Your Tests Pass Locally and Explode in CI The classic failure: green locally, red in CI, nobody knows why You run your Selenium suite locally — 47 tests, all green, ship it. The PR hits GitHub Actions and 23 tests fail. Half of them are TimeoutException, a few are NoSuchElementException, and one is … Read more
The HubSpot Free Trap (And Why I Walked Away) The 1,000 contact wall hit me on a Tuesday afternoon, three days into a drip campaign I’d been building for two weeks. HubSpot’s free tier didn’t warn me with a grace period or a soft degradation — it just stopped enrolling new contacts into the sequence. … Read more
The Setup: Why I Even Bothered Testing Sketch Again Our designer Maya had been on Sketch since version 3. She had a symbol library that was genuinely impressive — years of accumulated components, carefully named, properly nested. Then we hired two frontend engineers who’d never opened a Mac app that cost $99/year, and our PM … Read more
The Real Problem: You’re a Financial Analyst, Not a Dev, But You’re Expected to Build Internal Tools Your eng team has a 6-week backlog. Your investor update is Friday. Welcome to fintech startup life. Here’s the situation I see constantly: you’re a financial analyst at a Series A or B fintech startup, you’re good at … Read more
The Problem: Your Lighthouse Score is 94 and Your Users Still Hate the Site The Gap Between Your Lighthouse Score and Your Users’ Reality A client came to me frustrated. Their site scored 91 on Lighthouse. Conversions were tanking. Users were bouncing. I pulled their Chrome User Experience Report (CrUX) data and found a 4.2-second … Read more
The Problem: AutoCAD’s Student License Expires and Nobody Warns You The thing that caught me off guard was the expiration email. Autodesk sends it, but it lands at a point in your third year when you’re drowning in studio deadlines, and you don’t really process what it means. Then you graduate, land an internship, show … Read more
The Actual Problem: Marketing Teams Track Projects Differently Than Dev Teams The thing that caught me off guard wasn’t which tool was “better” — it was that the entire framing of “project management tool” means something completely different to a marketing team than it does to an engineering team. A dev team tracks tickets moving … Read more
The Real Problem: Deploying Python Lambdas Without Losing Your Mind Let me paint a picture you’ve probably lived through. You write a Python Lambda that works perfectly on your machine. Then deployment day arrives: you zip the function, upload it via the console, realize you forgot an environment variable, go back to the console, add … Read more
The Problem: Your Shopify Support Queue Is a Mess and Hiring More Agents Isn’t the Answer What You’re Actually Dealing With Here’s what a messy Shopify support queue looks like in practice: 200 tickets come in on a Monday, and when you actually categorize them, about 160 of them are some variation of “where is … Read more