Why Healthcare App Dev Is a Different Beast Pick the wrong low-code platform for a healthcare project and you won’t just waste a sprint — you’ll spend three months ripping out integrations that never should have been built. I’ve seen teams get six weeks into a patient portal build before realizing their chosen platform logs … Read more
The $600/Year Problem Nobody Talks About Check your last Adobe renewal email. Not the one from three years ago — the most recent one. If you’re on the All Apps plan, you’re probably staring at somewhere between $599 and $659/year depending on when you locked in your pricing and whether Adobe decided to bump it … Read more
The Setup: Two Tools Wars at Once Seven people. Two tool wars. Thirty days. That’s the shortest version of how I ended up running parallel evaluations of Asana vs Trello and Figma vs Sketch on the same fintech product team while we were still trying to ship actual features. We were onboarding this team in … Read more
The Real Problem: You’re Making Product Decisions on Vibes The loudest customer in your Slack channel is not your average user. I’ve watched PMs — myself included, early on — spend an entire sprint building a feature because one enterprise account complained twice in the same week. That feature then sits at 2% adoption three … Read more
The HubSpot Free Trap (And Why I Walked Away) The 1,000 contact wall hit me on a Tuesday afternoon, three days into a drip campaign I’d been building for two weeks. HubSpot’s free tier didn’t warn me with a grace period or a soft degradation — it just stopped enrolling new contacts into the sequence. … Read more
The Setup: Why I Even Bothered Testing Sketch Again Our designer Maya had been on Sketch since version 3. She had a symbol library that was genuinely impressive — years of accumulated components, carefully named, properly nested. Then we hired two frontend engineers who’d never opened a Mac app that cost $99/year, and our PM … Read more
The Real Problem: You’re a Financial Analyst, Not a Dev, But You’re Expected to Build Internal Tools Your eng team has a 6-week backlog. Your investor update is Friday. Welcome to fintech startup life. Here’s the situation I see constantly: you’re a financial analyst at a Series A or B fintech startup, you’re good at … Read more
The Problem: AutoCAD’s Student License Expires and Nobody Warns You The thing that caught me off guard was the expiration email. Autodesk sends it, but it lands at a point in your third year when you’re drowning in studio deadlines, and you don’t really process what it means. Then you graduate, land an internship, show … Read more
The Actual Problem: Marketing Teams Track Projects Differently Than Dev Teams The thing that caught me off guard wasn’t which tool was “better” — it was that the entire framing of “project management tool” means something completely different to a marketing team than it does to an engineering team. A dev team tracks tickets moving … Read more
Why I Stopped Recommending Salesforce to Small Consulting Teams The real cost of Salesforce hit me about three months into recommending it A five-person consulting firm I was helping adopted Salesforce Essentials at $25/user/month. Sounds reasonable. Then they needed a custom pipeline stage. That required a custom field. The custom field broke an existing flow. … Read more